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Even with smart and instinctive product names, the product line of Datastream is big and overwhelming to customers who are new to this company's products. To simplify, Datastream grouped its financial products into four manageable categories.

The latest product folder also helps customers sort out the products by incorporating tabs in the datasheet designs. Each tab is a datasheet printed on a piece of thick card stock, and related product datasheets are inserted behind the tabs in the folder. Subsequent new products or revision datasheets can be added into or removed from the folder.

© 2005 Datastream Co. Ltd.
Tools Used: Adobe Illustrator, Photoshop, Acrobat, InDesign.

RIGHT: An abstract graphic design for the cover of the Datastream product folder.

 

LEFT: Datasheets are also color-coded, another way to put a product into its category.

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