Web-based newsletters promote a company's product or service in a more subtler way than web banners and flashy promo web-pages. They are also less intrusive and "hard-sell" than other promotion methods, because newsletters have editorial contents which are more verbose in conveying excitement and benefits.

A typical bingo newsletter consists of four parts: A headline, which is often a big bingo game that no human being should miss; a winners' section to list the lucky ones; editorial contents that include bingo operators' feeling and gratitudes, and a schedule on bingo games of various prizes.

For people who choose not to receive the newsletters via e-mail, they can always be read on-line from the bingo game site.

See Also: More Newsletters Design

See Also: Bingoworkz.com Site Design, Media Buying Web Banners, Promo E-mailers, Promo Web-pages

© 2004 Bingoworkz Co. Ltd.
Tools Used: Adobe Illustrator, Photoshop, ImageReady, Dreamweaver.

BELOW: Although one would argue that a web-page should never be too long and demand the user to scroll up and down; sometimes it beats clicking to navigate. Impatient readers can simply scroll and skip over the text blocks and look for headlines that attract them.