Similar to a TV commercial producer who needs to face the challenge of conveying a message within a very short time period, a web banner artist has to create attractive banners that are extremely small in file size. Reducing the number of colors used in a banner and the number of frames in an animated GIF file are the two essential tricks to reducing file size, but applying them often results in flat-looking and unattractive banners.

During a promotion campaign, banners of different dimensions with the same design are created to get posted on various websites; and different websites have their own stringent requirements of banner dimensions and file size, creating extra headaches for designers.

Flash-based web banners are more forgiving and exciting than GIF-based banners, but the time and effort spent on creating them increases greatly.

See Also: GIF Promo Banners

See Also: Bingoworkz.com Site Design, Promo E-mailers, Weekly Newsletter Design, Promo Web-pages

© 2004 Bingoworkz Co. Ltd.
Tools Used: Adobe Illustrator, Photoshop, ImageReady.