The design process of the logo of SNAP2 was very long. In the summer of 2000, SNAP2 was about to have its initial public offering. The executive team was all busy, but they seemed to have the time to wait for their final corporate logo to surface. Out of the many candidates, the execute team selected this one because it looked dynamic and fluid: The two hands of the character are represented by two dots, and are connected with a line to represent the concept "Snap to". A running human form is in the middle of the two dots, and it represents speed and a "human touch" from start to finish.

This logo embeds three different ideas into one: "Living", "Room" and the letter "L". "Living" is represented by the general shape of the logo, which looks like a heart. "Room" can be seen in the logo because of the geometric shape and 3D shading. The letter L is the yellow part of the logo.

Ironically, "LivingRoom" is the name for a software product, and has very little to do with a real living room.

See Also: TV Set-top box Application User Interface Design

The blue line suggests a silhouette of a brief case, and the orange part inside of the brief case suggests the world. The symbolic meaning is that with this product, you are traveling with the world. TravelKit is an electronic information center designed to run on airplanes. Passengers can access information related to travel with the touch of a finger.

See Also: TravelKit

Sharp angles and lines suggest lightning speed and electric current exchange, while the bright red background exerts a strong and exciting feeling. MHP Express is a software building product, and the logo is designed to look like a badge; software product built with MHP Express can boast guranteed speedy performance by incorporating the logo into their product splash screen or product box.

With SNAP2 Gear, programmers can build software easily and enjoy a vast library of software components; each offers a unique function. The logo incorporates parts of bolts to suggest the "software component" aspect of this product; and the overall shape resembles the letter G making it a easy to recognize logos amongst users.

© 2000-2002 SNAP2 Corp.
Tools Used: Adobe Illustrator.