A set of four logos with a consistent visual style ties a suite of software products together and creates an image of tight interlinked compatibilty and quality.

Each logo was designed to abstractly explain the core functions of the product:

RTS (Retail Transaction Switch): The circle represents a node, and the light green block inside the circle represents the switch.

FiPay (Flexible Payment): Two flexible lines emerge into a single point, achieving the same goal : successful payment. The logo also looks like the letter "F", which is the first letter of the product name, "FiPay".

RPM (Retail Polling Module): The outer rhombus represents the module, the inner rhombus represents the data being polled inside the module, and the white space represents a forwarding action.

Professional Services: A quality star, but also shaped like a person stretching out his arms, adding a human touch to the services being provided.

© 2005 AJB Software.
Tools Used: Adobe Illustrator.